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Saturday, August 31, 2019

Raccoon

Neil Ms. Parkhurst Chemistry 10/3/2012 Law of Conservation of Mass Inquiry Lab Background In the 19th century, Antoine Lavoisier discovered the Law of Conservation of Mass, the Law of Conservation of Mass states that mass is neither created nor destroyed during ordinary chemical reactions or physical changes. A Closed System can not exchange any of heat, work, or matter with the surrounding. An Open System can exchange all of heat, work, or matter. It allows interactions between its internal elements and the environment. PurposeThe purpose of this lab was to designed and complete a laboratory experiment that proves the law of conservation of mass. Procedure First of all, a flask was taking out and filled in with 15ml of water. The mass of the flask & water was determined and recorded. Then, an Alka Seltzer tablet was filled in the water. After a while, placed the flask & water & Alka Seltzer tablet on to the balance pan, the mass of the whole system was determined. This procedure was for the open system. For the close system, a flask was taking out and filled in with 15ml of water.The mass of the flask & water was determined and recorded. Then, an Alka Seltzer tablet was placed in a balloon, and put the balloon on the top of the flask, the Alka Seltzer tablet fell into the water. After the reaction was done, measured the mass of it, recorded it into the data table. IV. Data Table Data of Law of Conservation of Mass | |Mass | |Open system before |126. 3g | |Open system after |126. 09g | |Closed system before |143. 65g | |Closed system after |145. 21g | Conclusion and Analysis The mass of the open system before was 126. 53g, and the mass of open system after was 126. 09g. The mass of closed system before was 143. 65g, after was 145. 21g.Both set of data were close enough to justify the law of conservation of mass which is the mass were about the same before and after a reaction. According to the reaction, which was H2O + NaHCO3 = CO2 + H2O + NaOH, showed that the re were some gas which was CO2 were produced. According to the law of open and closed system, the CO2 were escaped from the open system, on the other hand, it were keep in the closed system. Because of that, the open system was missing some of the mass of gas, it made the first procedure differ from the second procedure.

Friday, August 30, 2019

Globalisation and Religion Essay

Secularisation theory has argued that modernisation has undermined religion. The importance of science and technology on economic development and rational worldview on which they depend on are seen as destroying the belief in supernatural. However religion can contribute to development, but most recently sociologists have examined what role religion may play in development in today’s globalising world. This can be seen in India. Globalisation has brought rapid economic growth and has seen India become a more important player in the world political stage. It has brought prosperity to some, notably the Indian middle class. Nanda shows that 85% of India is Hindu and this is where globalisation has taken place. Globalisation has created a huge and prosperous, scientifically educated middle class working in IT, pharmaceuticals, etc. These are who secularisation theorists say will be the first to abandon religion. However Nanda sees a vast majority of this class continue to believe in the supernatural. A study of developing societies in 2007 shows that Indians are more religious and only 5% claim their religion has declined in the past five years. It also found that urban areas are more religious that rural areas. Nanda goes as far to say that it is becoming fashionable to be seen as religious. She examines what motivates this. Nanda rejects poverty and existential insecurity as a reason for their belief because they are not poor. She also rejects the idea that their religiosity is a defence mechanism to modernisation and westernisation. She argues that their religiosity is to do with their ambivalence to their new found wealth. This has helped to see the relationship between globalisation and religion, as Nanda points out that globalisation has increased the religiosity in India. She also examines the role of Hinduism in legitimating a triumphalist version of Indian nationalism. From a survey it found that 93% of Indians believe they have a superior culture to others. Nanda notes that the Indians’ success in the global market have attributed to Hindu values. These are constantly promoted by media and politicians. Ultra nationalism, worshiping Hindu gods and India itself has become a civil religion. In recent years the East Asia tiger economies such as Korea and Singapore are now becoming industrialised. Also China has become a major global power. Sociologists argue that this success is because of religion acting similar to Calvinism. Redding sees their post Confucian values as encouraging, similar to the protestant work ethic. Similarly Berger argues that Pentecostalism in Latin America acts as a functional equivalent to Weber’s protestant ethic. He says that they embrace the work ethic and lifestyle of Calvinists aspect of life which in result its members continue to prosper. However Berger underlines Weber’s point that religious ideas alone are not enough to produce economic development. He says that natural resources are also needed. For example while Protestantism has grown in northern Brazil, the religion lacks resources and remains backwards. By contrast, the south, which is developing rapidly, has both a work ethic derived from Pentecostalism and the necessary resources. Christianity has also become globalised. Lehmann says that it has done this by accompanying globalisations, imposed my indigenous population and in the past 100 years it has spread because of its popular following. The symbols and imagery from local cultures attributes to their success. They attack cults and perform exorcism, and accept and validate beliefs. This has contributed to the relationship between globalisation and religion as it shows that religion has helped countries to develop and using the idea of protestant ethic in Latin America gives a valid explanation as to why they have grown. A further link between globalisation and religion is explained through fundamentalism. Fundamentalism has a response to globalisation and related trends. Giddens’ describes fundamentalists as traditionalists. He sees that this is a relatively new term and sees its growth, as a production of and reaction to globalisation. He claims that it has undermined traditional norms and values. They say that religion offers certainty to a now uncertain world due to the choice which people have. A contrasting view to this however is Beckford. He criticises fundamentalists for ignoring other important developments, including how globalisations also affects non fundamentalist religions such as Catholicism. Giddens’ groups all types of fundamentalism together, ignoring any differences between them. Jeff Haynes argues that we should not focus narrowly on the idea that Islamic fundamentalism is a reaction against globalisation. For example in the Middle East, conflicts caused by the failure of local elites to deliver on their promises to improve the standard of living are often the fuel that drives fundamentalism. This evidence argues that globalisation has undermined traditional religious beliefs. Religion has also created a cultural defence whereby religion serves to unite communities against external threat. In this situation religion has a special significance for its followers because it symbolises the group or societies collective identity. There are two examples of this from the late 20th century and those are Poland and Iran. It has created war and terror such as the war in Iraq. Therefore the effect of globalisation on religion is a ‘clash of civilisations.’ Huntingtons’ view is that religious defences are creating a new set of hostile ‘us and them’ situation as there is an increase in competition against cavitations for economic and military power. An example of this is the 9/11. Although there are some critics such as Jackson who believe it is a western ideology that stereotypes nations. Also Armstrong argues hostility towards the west does not stem from fundamentalist Islam but to western foreign policy in the Middle East. This shows that’s due to globalisation is has increased religiosity but has created friction between countries. This has had a negative effect in the world. Overall globalisation has brought rapid economic growth and has seen India become a more important player on the world political stage. It has also increased Indians religiosity which is shown in Nandas’ argument which she also says this relationship is because of the optimism about the opportunities globalisations will bring and the result of the ambivalence to their new found wealth. But also like Huntington says, both religion and globalisation has created a ‘clash of civilisations’ and created both war and terror. In conclusion this relationship between globalisations in religion is good as it has helped countries such as India in the economy and has increased their religiosity. However it could also be argued that it has created friction between religions and in result has had a negative impact on the world.

Thursday, August 29, 2019

Case 3 Assignment Example | Topics and Well Written Essays - 750 words

Case 3 - Assignment Example In several situations such as missing employee motivation; customers’ dissatisfaction or for that matter when a change process needs to be initiated, it becomes imperative to apply EI knowledge for favorable outcomes. EI play an important role in developing remarkable leaders because empathy, assertiveness, and interpersonal relationships are the key factors that any leader must have in order to create organizational development. Specific actions are needed to enhance the use of EI frameworks in the organization; moreover, EI can be taught and promoted within the organization. EI can be a developmental experience for all, no matter what role he or she occupies. All decision makers within the organization need to understand the importance of EI and must be trained for enhancing their effectiveness in the organization. For the reasons mentioned above, EI needs to be linked with leadership competency models because EI provides a complete roadmap so that leaders can reach to their full potential. Critique Only a couple of years back, intelligence quotient (IQ) was considered everything while measuring the leadership ability. As organizations began expanding keeping focus on customers’ needs, it was soon realized that human resource plays a pivotal role in success and failure of the organization because firms now operate in a fiercely competitive arena. Organizations need not be just efficient but effective too. It is the effectiveness that provides competitive edge over competition in the market place; moreover, certain leadership qualities are essential for making the organization effective. And EQ or EI defines how effective the leadership is in managing the organizational workforce to achieve organizational goals. Roger Pearman has rightly pointed towards certain characteristics that a manger or leader needs to demonstrate. Apart from having some of the known qualities such as integrity, a vision to see beyond, and ability to communicate, they also exhibit some of the unique traits and skills that form an integral part of their compelling leadership style. These traits are essential to deal, manage and motivate workforce in the organizational for desired outcomes. These traits are measured in terms of emotional intelligence (EI) that decide leaders' empathy towards workforce; their ability to inspire and motivate employees at all levels for achieving organizational goals; problem solving capacity; resolving intradepartmental conflicts and so on. Self regulation, motivation, social skill, empathy and self regulation are cornerstones of EI. While social skill brings persuasiveness and effectiveness in bringing change, empathy imparts cross-cultural sensitivity. Ability to motivate is an important trait found in leader but self-awareness and self-regulation are extremely important traits that speak about leader’s openness to change. It is not appropriate to define EI in terms of weaknesses and threats. If EI assessment is not a simple exercise than that is only because it is relatively a new branch of estimating human strengths and therefore, it is obvious that limited experts are available to estimate and facilitate EI processes. Similarly, any new branch of knowledge is going to make people scare for the reason of natural inertia that prevents them to explore something new; however, simply because of this reason it cannot be classified as threats. Being a proven science, it provides a sure

Wednesday, August 28, 2019

Chapter 1 exam ( intercultural communication ) Essay

Chapter 1 exam ( intercultural communication ) - Essay Example The affective component refers to one’s motivation to approach or avoid communication, and the behavioral component refers to the skills required for communication. All these three components point towards an important factor related to communication. There is a vast difference in the verbal and non-verbal communication patterns across cultures and micro-cultures which are so numerous. How can anyone belonging to one culture know anything about these patterns in another culture without being acquainted with it? (cognitive) Skills are acquired through observation and imitation. How can communication skills of a different culture be adopted without getting a chance to observe them? (Behavior) And until one ever has sufficient acquaintance with people of a new and different culture, how can one be motivated to approach them? (Affective) In the beginning of the chapter, there is a prediction that Marshall MacLuhan’s vision of global village is soon likely to become a virtua l certainty. The reason is of course the tremendous development in technology. Telecommunication systems and supersonic jets have made it possible for people across the globe to come closer to each other.

Tuesday, August 27, 2019

Ancient Egyptian and Nubian Civilizations Essay

Ancient Egyptian and Nubian Civilizations - Essay Example The Old Testament refers to it as the kingdom of Cush and the Romans called it Nubia referring to its gold mines( Kasule 34). Excavations by the French archaeologists yielded exquisite ceramic figurines, funeral bric-a-brac and bowls that were dated at least during 8000 BC. Other archaelogists dug up great Nubian monuments such as parts of a magnificent temple, statues, pottery, jewelries and hosts of artifacts that convinced them that Nubia was the cradle of African civilization and the first black African civilization (Macleod, New York Times). Excavations in the Qustul cemetery by Keith Seele brought forth incense burners depicting a royal palace and a portrait of a king with the god Horus hovering above him. Other artifacts showed a monarchy that was even older than Egypt's and was perhaps the oldest recognizable monarchy in human history and was dated at 3300 BC or 3 generations before the first Egyptian king Scorpion in the 1st Dynasty. Many considered this Nubian civilization to be the Ta-Seti referred to in Egyptian writings (Renseberger, New York Times). So it is evident that the River Nile produced not one but two great civilizations. Later in this paper, we will prove that both civilizations were modified and perfected by the intermingling and influencing of one with the other and vice-versa. The Egyptian Civilization The River Nile was both a boon and a bane to the ancient Egyptians. Annually, between July and October, the Nile Valley, which is a ribbon of narrow, alluvial land measuring 2 to 3 miles in width from both banks of the Nile and extending some 12,000 sq. mi. from the Mediterranean to today's First Cataract, experiences inundation that washed away landmarks and destroyed properties. After the destruction loomed rich, fertile black land that stimulated3 agriculture(Grolier Universal Encyclopedia 77). Thus, the Nile represented a challenge and a development of all engineering, arithmetical, geometrical, surveying and other skills needed to control its unruly and temperamental nature. Thus, even during the predynastic Naqada period, papyrus writings showed that mathematical calculations including the use of decimals, fractions and the Pythagorean theorem were widely used. Because of the annual Nile deluge, Egyptians braced themselves from it and in the

Monday, August 26, 2019

Models of Communication. Communication in Organisation Essay

Models of Communication. Communication in Organisation - Essay Example It is clear enough in conventional usage, but obscure when we seek to determine the limits of its application. To illustrate, if someone talks to another and common understanding results (indicated by mutually satisfactory action), we have no qualms about saying that communication has occurred. If, however, misunderstanding results (indicated by mutually unsatisfactory action), we are uncertain whether we should say that there has been poor, or no, communication. (David, Kenneth,1970:15). Definitions of "communication" fall into two broad categories. In one category are those definitions which limit the process of communication to those stimulus-response situations in which one deliberately transmits stimuli to evoke response. In the other category are those definitions that include within the area of communication stimulus-response situations in which there need not be any intention of evoking response in the transmission of the stimuli. The second category obviously overlaps the first. (David, Kenneth,1970:16) Mathematical Model of Communication: Claude Shannon and Warren Weaver published a model; the model uses boxes and arrows to represent the communication process. However, the model is little bit complex. Box-and-arrow models of communication: This model breaks the communication strea... However, the model is little bit complex. Box-and-arrow models of communication: This model breaks the communication stream into components i.e. sender, message, and receiver and the direction of influence. In the diagram below arrows go from left to right, that is, from a sender to a receiver, the idea is that it is the sender who, through messages or speeches, brings about communication influences on the receiver. Group Communication Model: This model emphasizes on communication within an organisation i.e. the flow of messages between two individuals or within a group of people. The figure below describes the layout of the model where each circle is a person. (Models of Communication,2006) Post office model of Communication: The usually unarticulated theory of communication in Western culture focused on an alleged "transfer" of meaning from one mind to another by means of some medium. Communication is erroneously thought to be accomplished by wrapping an idea in words and sending it off to the other person, who unwraps the words and discovers the idea. (Barnett,1989:19) Schemata Model of Intercultural Communication: Generally communication requires the transmission of information from sender to receiver. Commonly, person A encodes an idea and sends it to person B who decodes it. The codes are culturally based, as is the semantic content (the meanings in each communicator's mind). When communicators come from different cultures, person A may take person B's culture into account, and encode with certain characteristics of B's codes and meanings in mind. Similarly, when decoding the message communicator B may take into account certain characteristics of person A's communication codes and semantic categories. What communicator A

Sunday, August 25, 2019

Films and Their Reflection of the Mid-Seventies Era Essay

Films and Their Reflection of the Mid-Seventies Era - Essay Example Films are at times influential and determinants of societal behavior. Film, therefore, is believed to be progressive forces in any society and is a reflection of that society. Analysis of â€Å"Rafaelson Five Easy Pieces† shows the effects of the film and the reflection of the mid-seventies era. The film reflected the social attitudes and values in the mid-seventies era. Even though, there are numerous aspects of the film that are progressive and â€Å"influential for the mid-seventies era, the film is a reflection of the social context of the 1970’s America†. A brief comparison of the film and other contemporary issues of the 1970’s era geys also made.  Films are at times influential and determinants of societal behavior. Film, therefore, is believed to be progressive forces in any society and is a reflection of that society. Analysis of â€Å"Rafaelson Five Easy Pieces† shows the effects of the film and the reflection of the mid-seventies era. T he film reflected the social attitudes and values in the mid-seventies era. Even though, there are numerous aspects of the film that are progressive and â€Å"influential for the mid-seventies era, the film is a reflection of the social context of the 1970’s America†. A brief comparison of the film and other contemporary issues of the 1970’s era geys also made.   Five Easy Pieces directed by Bob Rafaelson is among the greatest films of the Hollywood 1970’s golden era. In the film, the character of Bobby Dupea is the archetype of numerous heroes from that period.

Saturday, August 24, 2019

Controversies Behind Accounting and Audit Profession Essay

Controversies Behind Accounting and Audit Profession - Essay Example To prevent accounting fraud, many literature states that it is common for the body of institutional investors to act as the company's monitors. (Chen, Harford, & Li, 2007; Chung, Firth, & Kim, 2002) Therefore, it is possible that fraud firms have a low level of institutional investment before committing fraud due to the fact that these companies lack effective accounting monitoring.For this study, the researcher will compare and contrast the management's responsibility for an entity's financial statements with the auditors' responsibility for detecting fraud and error follow by evaluating the most recent suggestions made by the Audit profession in respect with the auditors responsibility in detecting fraud. The researcher will also discuss about the audit expectation gap as well as the factors that contributes to the increase of the audit expectation gap. The researcher will also examine whether the audit expectation gap is similar to the accounting expectation gap. Prior to the main discussion, the researcher will provide some strategic ways on how auditors could reduce the gap on audit expectations. Compare and Contrast Management's Responsibility for an Entity's Financial Statements with the Auditors' Responsibility for Detecting Fraud and Error Using the generally accepted accounting principles in UK, the top management behind a company is responsible for the preparation of financial statement based on the highest integrity, objectivity and clarity. (Price, 2002) As part of the management's responsibility in developing an accurate financial statement, the top management should ensure that the company hires and trains qualified employees to work behind the establishment and communication of the company's accounting policies and procedures. Since businesses are more concerned with the company's profitability, there is a higher chance for top management to manipulate the company's financial statement. In order to lessen the incidence of accounting fraud and misrepresentation of the accounting figures, there is a strong need for each company to hire the service of an external auditor to perform the auditing of the company's financial statements. The main responsibility of the auditors is to ensure that each company submits an accurate financial statement1 by detecting any possible accounting fraud or errors based on the current United Kingdom Law and Accounting Standards known as the United Kingdom Generally Accepted Accounting Practice. (Ernst and Young LLP, 2007) In relation to determining whether the company practices accounting procedures, auditors are responsible to follow the relevant legal

Friday, August 23, 2019

Influential Legislation for Drug Related Crime Essay

Influential Legislation for Drug Related Crime - Essay Example Taking that into consideration, a key piece of legislation to observe is the documentation, which comes from the United Nations Office on Drugs and Crime. Legislation when best presented can give the greatest potential for success achieved. The words inside the proposed legislation, while being strong on their own merit when written carefully, can also be further aided by the weight of an organization which can accomplish the task of carrying the message which is found when looking inside the words on the papers. Such an organization to fit this idea would be the United Nations. The United Nations is an organization whose sole purpose it to aid, through words as well as actions taken, the efforts designed to combat problems which can have an adverse effect on a country, as well as the rest of the world at large. This would of course include such things as drugs and crime, with the lethal reality of consequences being felt if each are interlocked with the other and used to form either greater havoc on the unsuspecting public, and the unsuspecting world. The following is a direct quote from the first paragraph of the documentation. "Recognizing the drug problem was still a global challenge and constituted a serious threat to health, development and security, the Ministerial Segment of the Commission on Narcotic Segment of the Commission on Narcotic Drugs concluded its two-day session with the adoption of recommendations to enhance the implementation of drug control measures," (UN ODC pg. 1). This in itself is the beginning of a document that outlines the motives of this particular branch of the United Nations. It reads of the intentions of this group in the continuing war against drug-related crime, and how best to alleviate the problem(s) which most definitely come as a result. What is this commission, and what influence does it have The document answers this when it says that, "The Commission, the central policy-making body within the United Nations system dealing with drug-related matters, analyzes the world drug situation and develops proposals to strengthen the international drug control system," (UN ODC pg. 1). This statement alone begins to allude to the overall idea and purpose of this legislation, and the purpose of this group. It also begins to take a closer look at the UN's purpose itself in combating drug-related crimes. It shows itself as a dominant player in the war against drugs and the interlocking relationship that it holds with the criminal world. Drugs can have such a devastating impact on those who are forced to be in the situation. It can end lives, kill dreams, and leave lasting effects which can stay present for decades, and even centuries afterwards. Obviously, there are those who are willing participants in the act of drug trafficking, and the link between those drugs and the crime world. These are people who feel they have nothing to loose, and aren't afraid of those honest people who are out to avenge the wrongs committed against those who are defenseless. During the meeting which this document addresses it makes light of this fact. That is, "At that meeting, over 150 Governments adopted a Political Declaration, committing themselves to achieving significant and measurable reductions of the illicit supply and demand for drugs by the year 2008. The current ministerial segment constituted a

Application Of Geographic Information System in Defense Organisations Essay

Application Of Geographic Information System in Defense Organisations (Army, Navy & Airforce) - Essay Example The future soldiers and powerful army will not be able to survive in information technology environment without any availability of information army and GIS. The advancement in army makes sure that modern maps are also present. In fact, the term ‘modern map’ not only mean an up to date map but also includes transparency (that is, being able to be used simply, from the user’s point of view) along with perfect accuracy. The higher-than-average information content is available in order to support military the special military aspects. There is no doubt that any extra element related to information may be needed in order to execute task, planning and implementation. The old maps will face disadvantage due to chase traditional methods. The old traditional method has changed; it is not applicable to complement standard topographic maps along with special information. Thus, in this manner creating thematic maps that helps to gather useless information of the user’ s. on the other hand, the essential mapping background is currently ‘adjusted’ in order to provide special information. ... In order to implement the defense task for the national security, public administration and society it is important to have all the information regarding artificial objects on surface and geometric information of natural objects. Moreover, we have also demonstrates the semantics related to events associated with the domain of remote sensing and image processing. Likewise, the events were incorporated with estimation of vegetation shield by consuming two indexes i.e. using Normalized Difference Vegetation Index (NDVI) and Ratio Vegetation Index (RVI). Moreover, along with these indexes, supervised and unsupervised classification is also conducted that is related to different information classes illustrated on an image. Moreover, these events also include images and pictures that are captured via satellites that are powered with remote sensing technology. The advantage of remote sensing is that it can detect objects in real time along with providing coverage of an expanded area within a short period of time. However, remote sensing can be divided in to two types i.e. active remote sensing and passive remote sensing. The active remote sensing provides an opportunity to be utilized at any time throughout the day and regardless of any season. Moreover, active remote sensing also facilitates the inspection of wavelengths that are not effectively illustrated by the Sun. In addition, it also takes charge of the illumination on the targeted object. On the other hand, passive remote sensing requires the Sun, in order to brighten the objective or the target. Moreover, this type of remote sensing uses reflected waves to measure the distance. As (Smith 2010) states that remote sensing based on active methodology needs a significant amount of energy source

Thursday, August 22, 2019

Innovation and Design Strategy Essay Example for Free

Innovation and Design Strategy Essay Samsung Electronics: Innovation and Design Strategy Introduction: The case study commences with the integration of innovative design and brand management by Samsung Electronics which started a new trend in the electronics industry. As discussed in the case, initially Samsung was not much popular and lacked design identity but later it relocated itself by: * Improvement in the product development processes * Increasing their investments in RD and product design i. e. RD globalization. * By adopting right innovation strategies. By mastering the less tangible, more intuitive qualities of superior design. By diversification of products and step by step or continual improvement. * Implementing Global localization strategy. * Achieving Vision of leading in digital convergence by using e-processes (electronic integration of processes by going online). All these methods were implemented by Samsung in order to improve its productivity and to gain competitive advantage over its competitors like LG Electronics, Sony, Apple Computer Inc. , etc. Despite this, Samsung is facing the challenge to stay ahead in competition in the near future. Consumer electronics industry is facing a tough competition and the need of the our is to optimize the R D costs, having relevant information regarding the IPR (Intellectual Property Rights) while design outsourcing and using appropriate product design followed by appropriate market strategy. Case Analysis: As mentioned in the case, the background of Samsung can be discussed in a tabular form: * Started by Byung-Chull Lee in 1939 as an exporter of agricultural products. I * Samsung Electronics established in 1969 followed by product diversification. I * Strategic Joint Ventures with NEC, Sanyo and Corning Glass work in 1970 | Brought 50% stake in Korea Semiconductor Inc. I * Acquisition of Korea Semiconductor Inc. in 1978 followed by the successful implementation of reverse engineered product design I * Vertical integration by developing their own ICs DRAMS(Dynamic Random Access Memories in 1985 Focus on qualitative growth than quantitative growth in 1990 | * Loosening of import restrictions by South Korean government I And Samsung achieved price competitiveness in 1991. | * In 1992, Samsung established R;D center in European markets. I * In 1994, Samsung established R;D center in US markets. I * In 1997, Samsung cuts its Korean and overseas workforces due to Asian Financial crises. I * In 1999, Samsung was regarded as worlds premiere consumer goods and services industry By Forbes. I * In 2000, Samsung embarked vision to convert itself into a Digital- e company. * Increased design staff and 2004 | * In 2005, Samsung increased its design budget by 20%-30% | * In 2006, Samsung registered 17,377 patents worldwide I * In 2007, Samsung held management, product design and investment in RD provided them advantages over its competitors. Hence, they improved step by step with the product iversification, Mergers and Acquisitions, vertical integration and implementation of new technology. They were aggressively involved in marketing and improving their brand image in the minds of their customers. The Samsungs learning and leveraging matrix can be explained as: Dedicated business units e. g. Informal technology transfer I New venture department or division, e. g. skunkworks( Investments in RDs) I Independent business unit, e. g. Predivestment or potential spinout I Direct integration or business team ( Vertical Integration by developing their own ICS) I High Low Leveraging existing competencies Innovation and product Design at Samsung Electronics Samsung Electronics leading position was contributed by the enlisted factors: * Creative people in the organization which contributed in the development of technology. * Co-operation between the business partners throughout the supply chain * Firms ability in exploring end penetrating into the new markets * Speed of innovation and product development. Along with this Samsung also increased the investments in their RD centers. After doing the trend analysis for the Exhibit 3 which shows the Samsung RD udget and percentage sales, We arrive at the conclusion that the Samsungs R;D budget increased till the year 2007 linearly. But there is decline in the percentage of sales in the year 2007, which suggests that the Samsung will need to rethink this strategy. There is an urgent need to optimize the cost related to Samsungs RD expenditure to prevent the decline of sales in future. Samsung globalized their RD network worldwide to develop technologies which can be commercialized in the future. Basically the main idea behind the globalization of RD network is to: * Focus n innovation and generating new products for global market. * There is a huge scope of product improvement. * This provides an access to the emerging markets. * Leverages the market opportunity for the firm. User- Centric Design Philosophy Samsungs philosophy was to strike the balance between the reasons and feelings. This was done by them with the rationalization of the design of product by using geometric and technological parameters and enhancing the design to the product so that it can make the emotional connection with the user. Their global localization strategy helped them to become a top class consumer lectronics company. Marketing Samsung used electronic processes to achieve their vision of leading in digital convergence. The Convergence and integration between manufacturing, promotion ; distribution of electronics included releasing, promoting and marketing. This * Helped in product differentiation * Better value propositions or bundle of benefits to the customers. This graph shows net sales and operating profit of Samsung Electronics 2007 Samsung Electronics E-processes comprised of: The SCM, RD management and Customer management processes were ntegrated with ERP (Enterprise Resource Planning). ERP implementation provided them a wider access to the Samsung Electronics operations. This improved their overall processes and improved efficiency.

Wednesday, August 21, 2019

A Marketing Analysis of 5* Hotels in London

A Marketing Analysis of 5* Hotels in London Marketing Assignment Assessment 1.B Akshay Rai Positioning Maps The first positioning map is a comparison between my hotel ‘The Rai Hotel’ and the top three main competitors in the area which are The Hilton Hotel, Sky City Grand and The Langham. Sky City Grand sits on the top as it is the highest price because of the facilities they offer such as the Sky Tower and Casino. Just under is The Rai Hotel as the price and quality is more balanced than Sky City Grand because although there is less facilities than Sky City. Just under is The Hilton and The Langham, the Hilton is more expensive but the Langham is of higher quality. The second positioning map is of accommodation types in general around Auckland. 5 Star hotels are the highest price and best quality then slightly under is serviced apartments, the price is more expensive for the location because living in central Auckland is very expensive. Just under are the 4 star hotels with the price still slightly high because the quality is high and 3 stars the price is average and the quality is average. Description of market research method with advantages and disadvantages I choose the Quantitative research methodology to conduct primary research to find out if the Wi-Fi in The Rai Hotel is up to our guest’s satisfaction and standards. I know this information is not already out there. I have organised a survey to research the chosen area I have decided to study. There are survey sheets in 400 out of the 500 rooms there is in the hotel. The guests will fill out the surveys before they depart from their stay from the hotel and housekeeping will collect them once finished. The 100 remaining rooms in the hotel there are instructions left for the guests to do the survey online and also left the survey sheet. We have done this because we also wanted to research what is the ratio of our customers would prefer to do things electronically rather than on paper. Once I have collected the results I analyse the finding I have received and found out that 219 rooms of the 400 have been completed and 37 rooms did the survey electronically and 12 did the survey on the paper. (Wright, 2014) Advantages of Quantitative Research: Less expensive than some other methods such as doing a phone or interview survey. It is fast and efficient, since the questions are simple and easy to answer. The results can be administered online from the online survey we provided. The answers from the survey as usually just yes and no, so the answers are easier to coordinate for researchers. The survey is anonymous so it is more likely for people to participate. (Wyse, 2012) Disadvantages of Quantitative Research: You need large numbers of participates involved to fill out the survey. There also can be sampling problems and answers cannot be followed up due to the anonymity. There is limited flexibility of the questions and there can be misinterpretation of questions by the participates, i.e. non English speaking guests. (Wyse, 2012) Questionnaire Is the speed of the Wi-Fi up to you’re satisfaction? Was the Wi-Fi easy to set up on you’re electronic device? Do you think the coverage of the Wi-Fi is good around the hotel? Was free Wi-Fi a factor of you choosing to book with us? Are you interested in unlimited internet or are you happy with 1GB a day? Explanation of MIS and examples MKIS stands for â€Å"Marketing Information System† is a system that allows the effective storage of data in a system on a computer, for example excel. The data can be used at any time, also anywhere for the managers to use. Computers are the core aspect of MKIS because all the data is stored on there. Having all the data about various information around the hotel, managers can make effective factual decisions. (Hatlett, 2010) Four Components of MKIS are Internal data, Marketing intelligence (External environment information), and Marketing research that all go towards the Storage and analytical processing system (Computer Software, Hardware, Filing System) (McCallum, 2014) Our hotel will store the results from our survey we have done on Wi-Fi in our MIS system called Neo Life Technology. The purpose storing this in our MKIS is to find out if we need to improve our Wi-Fi and internet in our hotel and so our managers have easy access to this information. Advantages of MKIS are the data stored in the MIS is kept for a long period of time. The information of the MIS is relevant and up to date. Our managers can access large amounts of data because of the ease of access to it. Also the speed in obtaining relevant information to make decisions is much quicker than any other way. There is an easy follow up and maintaining customer relations. (Boaz, 2006) Some Disadvantages of MKIS are it costs a lot of initial time and there is a high labour cost involved. It is very complex to set up a system and involves specialised I.T. people. There also can be a limited amount of the right kind of information if there is not the right amount of sufficient research done and data stored. List of businesses in a partnership with: Samsung Electronics We are partners with Samsung, they supply our TV’s in the rooms, phones all throughout the hotel and our computers that we use in reception. We are in a 5 year contract with Samsung and they are required to supply all of these electronics. Aotearoa Fisheries Limited We are in a 2 year contract with a local food company called Aotearoa Fisheries Limited, they supply all of our seafood in the restaurants. They are our preferred supplier for seafood and we have a good relationship with them. Altura Coffee We are in a 1 year contract with Altura Coffee that is located in Auckland and supplies our restaurants with coffee powder and coffee machinery. We buy in bulk from them every month but our barista’s are not happy with the quality of the coffee so we are looking at finding a new supplier next year. Air New Zealand Our hotel is working with Air New Zealand in a long term relationship on a 5 year contract. We are part of Air New Zealand’s air point programme where Air New Zealand customers can book with our hotel by paying with Air Points, this brings us more customers domestically and Air New Zealand pays the hotel an amount of money to pay for the customers who have booked with us. (Hotel Partners, n.d.) Hospitality Textiles NZ HTNZ is our preferred linen and towel supplier. We have a long term contract with them for 5 years because we have a close relationship with them. Every 6 months we buy in bulk from them and they supply all the linen in the hotel. References Boaz, A. (2006). Marketing in New Zealand (Third Edition). Auckland: Pearson Longman. Grover, S. (2014). Hotel Management Magazine, 50-62. Hatlett, M. (2010, 04 16). Marketing Information System. Retrieved from Business Dictionary: http://www.businessdictionary.com/definition/marketing-information-system.html Hotel Partners. (n.d.). Retrieved from Air NZ: http://www.airnewzealand.co.nz/spending-airpoints-hotel-partners McCallum, D. (2014, 03 23). Lecture Notes in Marketing. Pacfic International Hotel Management School. Wright, K. (2014, 03 16). Lecture Notes in Research. Pacific International Management School. Wyse, S. E. (2012, 10 16). Advantages and Disadvantages of Surveys. Retrieved from Snap Surveys: http://www.snapsurveys.com/blog/advantages-disadvantages-surveys/

Tuesday, August 20, 2019

Environment Essay: Mitigation Measures

Environment Essay: Mitigation Measures Chapter 3: Reducing Emissions From Deforestation Forest Degradation (REDD) 3.1 Genesis and emergence of REDD The current international climate change framework is a long way from delivering the emissions reductions required for a global stabilisation target necessary to give the world a realistic chance of limiting global warming to 2 ºc equivalent to atmospheric CO2e at 445-490ppm or lower. Further strong and urgent concerted international action will be needed from both developed and developing countries to meet this goal across all sectors: Increase energy efficiency Reduce demand for emissions intensive goods and services Switch to lower carbon technologies for transport and industrial sectors Action on non-energy emissions such as deforestation. Different mitigation measures are required for different sectors as mentioned above with emphasizing more on forests sector which is the main scope of this paper. It is estimated that in the absence of any mitigation efforts, emission from the forest sector alone will increase atmospheric carbon stock to around 30ppm by 2100, at which the current atmospheric CO2e levels stand at 433ppm according to the analysis of Eliasch Review (2008). Thus there is certainly urgency for forests to be a central part of any global climate change deal by placing it in the top priority as it is increasingly accepted that mitigation of climate change will not be achieved without the inclusion of forests fully into the framework in post 2012. Part of the explanation for this is that forests offer the greatest single opportunity in tackling climate change and to reduce carbon emissions immediately and cost-effectively as opposed to developing and inventing expensively new technological infrastructure and when compared with abatement in other sectors. This is confirmed by reports from Stern Review (2007) and IPCC AR4 (2007) in which deforestation accounts for nearly a fifth of global carbon emissions (18-25%), surprisingly a very significant and greater share second only to energy. Forests including woodlands play many roles in climate change mitigation through carbon sequestration, emission reductions, and carbon substitution. It has been estimated that 80% of the total emissions savings agreed under the current protocol of the convention would be wiped out if the current forest loss in forested developing countries such as Brazil and Indonesia to continue until 2012 (Stern, 2008). Given this significant rate of forest loss worldwide, thus reducing emissions from deforestation and forest degradation (REDD) would undeniably make a major contribution to meeting an emission stabilisation target by complementing measures such as afforestation, reforestation and restoration. These measures would increase global carbon stocks by sequestering and storing atmospheric carbon when new forests are planted and grow. Additionally, natural forests maintain carbon stocks and transfers, and act as a carbon sink besides other co-benefits including biodiversity conservation, ec osystem services, poverty alleviation and livelihoods. The increased use of wood-based biofuels and wood products with bioenergy crops plantation are options for carbon substitution. Currently developing countries have no obligations under UNFCCC to mitigate GHG emissions although most cases of deforestation are originating from tropical developing countries which accounts for over 1Gt per year of emission resulting from deforestation in the tropics (Stern, 2007). However, developing countries can contribute to global emission reductions by hosting projects under the CDM which include both afforestation and reforestation projects. Measures on REDD were initially excluded from the land use, land use change and forestry sector (LULUCF which is now referred to as agriculture, forestry and other land use (AFOLU) within the IPCC Guidelines for National Greenhouse Gas Inventories as of 2006 for technical consistency) within the UNFCCC’s CDM during CoP7 in Marrakesh. The explanation on REDD exclusion was due of the possibility that if incentives were provided for individual projects, the result would be displacement of deforestation activity elsewhere within a co untry, with little or no net gain. Discussions for the inclusion of REDD was initiated at CoP11/MoP1 in Montreal during late 2005, which marked the first step for entry into force of the Kyoto Protocol on 16 February 2005. However, during the CoP13/MoP3 which was convened in Bali in December 2007, agreed to what is known as the Bali Roadmap. The main advances in the roadmap are the commitments to be negotiated including: emphasising the development of appropriate policy approaches and positive incentives that would lead to REDD and the role of forest conservation in the carbon trading regime, sustainable forest management and the forest carbon stock enhancement; Financing the adaptation needs of developing countries; and Funding the transfer of low-carbon technologies to developing nations. The inclusion of REDD in the roadmap is seen as a way to address environmental destruction by assigning value to intact forest ecosystems including peatlands and swamps. REDD has the potential to shift the balance of underlying economic market forces that currently in favour of deforestation, by allowing incentives and ultimately payments for the ecosystem services provided by forests in the tropical regions. REDD credits offer the opportunity to utilise funding from developed countries to reduce deforestation in developing countries despite question on how to reward forest conservation for the following approaches to pay countries: for reducing deforestation relative to a baseline of past deforestation rates, and/or future projections of deforestation; according to a fixed formula based on forest area and/or the carbon stock represented. In general, forest destruction takes place because forest countries can make more money by using the land for intensive agricultural activities, as they capture the value of standing natural timber, then annual harvests of agricultural produce such as beef, palm oil and soya beans (Tickell, 2008). Thus reward payments would therefore have to be sufficient to protect forests from competing land uses and he suggested that countries would be rewarded based on maintaining agreed areas: for pure conservation, with no exploitation save that of indigenous or long-established peoples; for limited, sustainable exploitation focussed on non-timber products; for more intensive exploitation, including for timber but subject to certification for sound management; of plantation, but including measures to protect soils, water and biodiversity; of degraded and destroyed forest undergoing restoration and rehabilitation to one of the above categories. The deadline for reaching an agreement on the specifics of an international REDD mechanism, at least as regards to it being implemented in the short and medium term, is the CoP15 which will be held in Copenhagen in December 2009. REDD still faces many challenges especially in implementation as there are particular problems with regards to controlling these emissions owing to: their dispersed nature, making them hard to control, and hard or indeed impossible to measure with accuracy. The difficulty of distinguishing with certainty between emissions that are of natural origin, and those that are due to deliberate human interventions; Issues of national sovereignty in which some forest rich developing countries do not take kindly to other countries telling them what they may and may not do with their forests. These three factors make it inconceivable that these emissions should be controlled at source in the same way as emissions from other sources. There are also many problems with the approach currently being developed under the framework to protect forests, which is to incorporate REDD within the carbon trading regime. While much of the deforestation under consideration is the result of legal land-use change and logging, there is also a significant proportion that is illegal. If avoided deforestation is to become a credible element of an international system for controlling greenhouse gas emissions, forest areas will have to be managed over the very long term and be subject to effective legal enforcement.   It is not yet clear whether the necessary investment in standing forests will come from a public fund or private markets, but, if the latter is the case, it is likely that carbon captured in countries with effective forest law enforcement will be valued more highly than in those with poor sectoral governance. 3.2 Expectation for global climate deal at CoP15 Talks on commitments for the post 2012 period are on-going since CoP13/MoP3 in Bali in December 2007. Forest carbon emissions together with emissions from other sources are a global negative externality. The cost of each unit released into the atmosphere is not borne by the emitter. Instead the costs are imposed on the international community as a whole in the form of exposure to the carbon toxification and damaging effects of climate change. There is currently no comprehensive system that rewards REDD efforts although it brings global benefits. Thus it is reasonable that any international climate change framework should internalise the emissions from forests in order to incentivise forest nations to protect and conserved their natural standing forest from deforestation and degradation. According to the Eliasch Review (2009), there are likely three criteria that a successful international climate change framework should meet: Effectiveness to deliver the emission reductions at required scale by tackling three major challenges, that is, leakage, additional and permanence.  Issues range from permanence (whether a county can ensure that forest carbon savings are permanent) to leakage (what happens when carbon conservation in one area drives deforestation in another?) to baseline data establishment (how does one measure historic deforestation to establish a baseline for calculating reduction?). Efficiency to minimise the overall cost of achieving the emissions reductions; and Equitable to ensure that the benefits of international action are distributed fairly.  questions over land rights (will REDD trigger a land rush by industrial agriculture giants and forestry firms?) as well as how local communities will benefit There is also ongoing squabbling between a coalition of forest nations and Brazil, which sees REDD as an attempt to limit its economic development of the Amazon rainforest. Some forest-rich countries that have low deforestation rates have expressed concern they will be left out of the process since their forests are not under immediate threat. 3.3 Sources of funding Despite various concerns mentioned above, it appears likely the REDD initiatives will move forward. According to ITTO  ( ), funds are starting to flow to tropical countries via international REDD initiatives and voluntary carbon offset projects. The potential to channel resources to tropical countries under any successor to the UNFCCC’s Kyoto Protocol, which expires in 2012, will have to be improved significantly over present arrangements in order to have any impact. The level of assistance provided to tropical forests through the existing CDM has so far been a bitter disappointment to many. The negative experience of the CDM in the relatively straight forward areas in which it has operated to date inspires little confidence in its ability to encompass the far trickier area of emissions from deforestation. Last week nine industrialized governments announced plans to put US$165 million (â‚ ¬114 million) toward the World Banks newly created Forest Carbon Partnership Facility, a scheme that will offer tropical countries carbon offset credits to preserve forests. The U.S. did not pledge any funds but some 30 tropical countries in Africa, Latin America and the Asia-Pacific stood to benefit from what the World Bank called the first financial mechanism to pay countries for saving their tropical forests. In the spirit of the progress on REDD, Governors from the Brazilian state of Amazonas and the Indonesian provinces of Aceh, Papua and West Papua agreed to a moratorium on logging until the carbon values of their forest lands is assessed. 3.4 Linking to carbon markets Kyoto includes defined flexible mechanisms such as Emissions Trading, the Clean Development Mechanism and Joint Implementation to allow annex I economies to meet their GHG emission limitations by purchasing GHG emission reductions credits from elsewhere, through financial exchanges, projects that reduce emissions in non-annex I economies, from other annex I countries, or from annex I countries with excess allowances. In practice this means that non-annex I economies have no GHG emission restrictions, but have financial incentives to develop GHG emission reduction projects to receive carbon credits that can then be sold to annex I buyers, encouraging sustainable development. [4]In addition, the flexible mechanisms allow annex I nations with efficient, low GHG-emitting industries, and high prevailing environmental standards to purchase carbon credits on the world market instead of reducing greenhouse gas emissions domestically. Annex I entities typically will want to acquire carbon cre dits as cheaply as possible, while non-annex I entities want to maximize the value of carbon credits generated from their domestic Greenhouse Gas Projects. While there is an urgent need to reduce emissions from deforestation, there are considerable dangers in including forests within the carbon trading regimes. This is because GHG emissions need to be cut both from forest destruction and from fossil fuels, that is not to trade the one off against the other. By putting carbon credits from REDD into the Kyoto Protocol’s carbon trading regime, the Annex 1 parties will be able to continue to pollute at will provided they offset their pollution by REDD elsewhere. Developing countries are not expected to de-carbonize their economy unless developed countries supply enough funding and technology. Setting no immediate restrictions under the UNFCCC serves three purposes: it avoids restrictions on their development, because emissions are strongly linked to industrial capacity, they can sell emissions credits to nations whose operators have difficulty meeting their emissions targets, they get money and technologies for low-carbon investments from the developed countries in Annex II. Developing countries may volunteer to become Annex I countries when they are sufficiently developed. Common but differentiated responsibility The United Nations Framework Convention on Climate Change agreed to a set of a common but differentiated responsibilities. The parties agreed that: the largest share of historical and current global emissions of greenhouse gases originated in developed countries; per capita emissions in developing countries are still relatively low;  Brunei do have a high per capita emission the share of global emissions originating in developing countries will grow to meet social and development needs. China, India, and other developing countries were not included in any numerical limitation of the Kyoto Protocol, because they were not main contributors to the greenhouse gas emissions in the pre-treaty industrialization period. China has since become the largest greenhouse gas emitter.However, even without responsibility under the Kyoto target, developing countries were to share the common responsibility of all countries to reduce emissions. The protocol defines a mechanism of compliance as a monitoring compliance with the commitments and penalties for non-compliance The five principal concepts of the Kyoto Protocol are: commitments to reduce greenhouse gases that are legally binding for annex I countries, as well as general commitments for all member countries; implementation to meet the Protocol objectives, to prepare policies and measures which reduce greenhouse gases; increasing absorption of these gases and use all mechanisms available, such as joint implementation, clean development mechanism and emissions trading; being rewarded with credits which allow more greenhouse gas emissions at home; minimizing impacts on developing countries by establishing an adaptation fund for climate change; accounting, reporting and review to ensure the integrity of the Protocol; compliance by establishing a compliance committee to enforce compliance with the commitments under the Protocol. 3.4 Institutional aspect for Designated National Authority (DNA) Among the annex I signatories, all nations have established Designated National Authorities to manage their greenhouse gas portfolios; countries including Japan, Canada, Italy, the Netherlands, Germany, France, Spain and others are actively promoting government carbon funds, supporting multilateral carbon funds intent on purchasing carbon credits from non-annex I countries, and are working closely with their major utility, energy, oil and gas and chemicals conglomerates to acquire greenhouse gas certificates as cheaply as possible. Virtually all of the non-annex I countries have also established Designated National Authorities to manage the Kyoto process, specifically the CDM process that determines which GHG Projects they wish to propose for accreditation by the CDM Executive Board.

Monday, August 19, 2019

corse of nature :: essays research papers

From the heart of Enterprise, Alabama comes the first great rock n' roll album of 2002 - Course of Nature's electrifying Lava/Atlantic debut, "SUPERKALA." Highlighted by the extraordinary hit single "Caught In The Sun," the 10-track collection - produced by Course of Nature and Matt Martone (3 Doors Down, Breaking Point), and mixed by Randy Staub (P.O.D., Nickelback) - is an enthralling blend of passionate melodies, hard-edged riffs, and emotionally potent lyricism. Tracks such as the yearning "Someone Else To You" and the cathartic "Difference of Opinion" reveal Course of Nature to be a compelling and focused unit that will undoubtedly stake a substantial claim on the musical landscape. Packed with dynamic songs and exciting sonics, "SUPERKALA" is modern hard rock at its best and brightest. Singer Mark Wilkerson and guitarist John Mildrum first hit the spotlight back in 2000 as part of their band, Cog. Inspired by a diverse spectrum of music - from Motown to metal - the group made their bones playing Alabama's cover band circuit, honing their musical chops with marathon sets that included songs by faves ranging from Duran Duran to Warrant to Metallica. "We played covers five hours a night," Fish recalls, "sometimes three or four nights a week, all over Mississippi, Alabama, Georgia and Florida. We started to throw originals into the set, we just put our foot down and said, "We're not doing this anymore.' So we started advertising ourselves as an original band, and we'd go to these cover places and bring a cover band with us and have them open for us. And the shows just got better and better." The group soon built a loyal local following, playing the region both as headliners and as support to such artists as Marvelous 3, Everything, and Starship. In March 2001, Cog self-released their debut album, "NO TIME AT ALL," but by July, Wilkerson and Mildrum had made the decision to set out on their own. "We started writing," Mark says, " and it was coming along better and more professional. So we got on the Internet and looked for a studio to record in. We found Ardent Studios in Memphis. 3 Doors Down did their record there, and we were definitely into that, so we called up there, and we hooked up with Matt Martone, who engineered 3 Doors Down. He dug us, so we decided to do a four song demo together.

Sunday, August 18, 2019

Wood Bison :: essays research papers

The Wood Bison are the largest native land mammals in North America. The wood bison were designated as an endangered species in 1978.   Ã‚  Ã‚  Ã‚  Ã‚  Wood Bison are dark brown terrestrial mammals. They feature very massive heads. They have a shaggy brown coat with long, thick, black beards. Males have short black horns, which curve inward, while females have straight horns. These bison have very large shoulders and a massive hump on their backs. Males are larger than females and measure about 3 to 4 meters long and 1.75 meters high at the shoulders. They weigh between 500 and 1000 kilograms. They are very distinctive animals, capable of running at speeds up to 35 mph.   Ã‚  Ã‚  Ã‚  Ã‚  Wood bison reach their sexual maturity somewhere between the ages of one and three years old. The gestational period for these animals is about 270 to 300 days. The females usually give birth twice over a three-year period and bear only single calves, generally in the month of May. Twins are rare for the wood bison. Calves are weaned at about 7 months, but are able to graze with the herds from the time they are a week old.   Ã‚  Ã‚  Ã‚  Ã‚  Wood bison spend much of their time grazing. They enjoy a diet of wild oats, rye, and wheat, lichens, horsetails and berries. They swallow their food unchewed and when they rest later in the day, they bring up this unchewed food, called cud, and chew it.   Ã‚  Ã‚  Ã‚  Ã‚  The main enemies of the wood bison are the wolf, coyote, and grizzly bear. Of course, their main enemy is man! This breed has also had numerous problems with disease. Anthrax was a major problem for these animals before 1978. They have also had problems with tuberculosis. Another kind of threat is from drowning. It is not uncommon for several hundred animals to drown by falling through thin ice.   Ã‚  Ã‚  Ã‚  Ã‚  The wood bison was never an organism with an extremely large population. In the 1800’s, it was estimated that the population was at about 168,000 animals. They were almost hunted to extinction in the 19th century. In fact, by 1893, it was estimated that only 250 wood bison existed. By 1922, their population rebounded to about 1500 animals. It was then that Wood Buffalo National Park was established. The goal of the park was to save the wood bison from extinction and to preserve their shrinking habitat. Inbreeding and disease once again diminished the herds, but in 1957, a herd of about 200 pure wood bison was discovered in a remote corner of the park.

Renaissance :: European Europe History

Renaissance The Renaissance has been described as consisting of "a rebirth of the human spirit, a realization of the human potential for development." This quote, as well as the word, "Renaissance" imply a massive change in society and tradition. Contributing to this change was 17th century poet, John Donne. His style, combined with intellectual thoughts and ideas, set the foundation for what would become known as metaphysical poetry. Donne's style of writing was not only a significant factor in the Renaissance, but also the transition into "The Age of Reason". In Sonnet 10, from Holy Sonnets, he is able to contribute to the Renaissance ideal described in the preceding quote. "A rebirth of the human spirit...," describes a change in emotion that stems from a religious belief. Before the Renaissance, life and death were thought to be predetermined. Towards the end of the Renaissance, poets began to question parts of this belief, and as a result, the value of life came into question. In Sonnet 10, John Donne questions how powerful death is. He first challenges "Death" as he says "Death, be not proud, though some have called/thee/Mighty and dreadful, for thou art not so;" in lines one and two. Yet, in lines seven and eight, Donne declares the power of "Death" by saying "And soonest our best men with thee do go, /Rest of their bones, and soul's delivery." These two quotes contradict each other, however, the question is clear: What is the power of death? Donne answers this question in the last line: "And death shall be no more; Death, thou shalt die." However, the reader at that time had his/her own answer to find. Donne had introduced a new thought. He spoke of "death" as a noun, yet spoke to "Death" as a being, without relating it to God. To dissociate God and Death, and then treat Death as an entity was indeed a new idea. "A rebirth of the human spirit" may have been the realization of the value of life, as a result of the questioning of the set belief. "...A realization of the human potential for development," is an accurate description of the Renaissance. People were beginning to accept change in social institutions as well as in many traditional beliefs. Poets, such as John Donne, were questioning ideas that seemed to be set in stone. They were also changing the structure and style of poetry.

Saturday, August 17, 2019

Great Gatsby and Elizabeth Barrett Browning Essay

The Great Gatsby by F. Scott Fitzgerald written in the Jazz age of 1920s America, and Sonnet from the Portuguese written by Elizabeth Barrett Browning composed in the wake of Romanticism, although the two texts were composed in two distinct time period both texts are influenced by their varying contexts in their portrayal of the enduring human concerns. Both authors explore the universal human concerns of love, hope and mortality through the use of various language features such as metaphors, use of irony and the subversion of the established values of their time. Elizabeth Barrett Browning employs the Petrarchan form and male linguistics to challenge the tradition of courtly love whereas Fitzgerald critiques the hedonistic lifestyle, and the fall of the American dream to illustrate the illusion of love and hope. During the Victorian Era people were still very religious and EBB was no different and is reflected in her poetry. She implies that love, if it more than merely attraction and desire, must have a spiritual element. It also further reflects the value of Victorian ideology in its religious affirmations and patriarchal attribution of masculine power. This is especially shown In Sonnet 43 when she writes â€Å"as men strive for Right.. as they turn from Praise. † She also writes how their love will continue after their deaths into the afterlife, â€Å"I shall but love thee better after death. † This suggests her deep passion for her love, and how it will carry on. Even in Sonnet 32 where she is very doubtful, the sonnet still shows spiritual, soul-bonding power of ideal love as the poem ends with the musical and spiritual analogy that, together, they create ‘perfect strains’ and their ‘great souls, at one stroke, may do and coat. As a person like EBB who experienced melancholy, love was very unexpected for her and thus created a lot of doubt, but nonetheless accepts the power of transformation that love brings. In Sonnet 32 she has feelings of inadequacy shown by the extended simile as herself as an ‘out-of-tune Worn viol. ’ EBB makes a magnitude of musical references while also deeming herself unworthy for her lover such as â€Å"To spoil his song†¦ in haste, is land down at the first ill sounding note. † This is saying how she does not want to ruin the song. She also references the male dominance of the Victorian Era showing how the male which is the active, powerful agent which appears to be playing instrument, and is being referenced to Robert. She also appears to express her doubt about the relationship in Sonnet 13, specifically with the imagery of the torch between both the lovers. However the repeated ellipses suggest an inarticulate awkwardness in expressing her feelings and thus drops the torch. Although in the sestet she recognises the great power of love to cause transformation in life. SHe mentions her love is â€Å"rendering the garment of my life. † Realising that she cannot deny love, and the enormous power it has. While Browning sonnet’s explore deeply felt love in Victorian Era England, F Scott Fitzgerald explores the elements of love throughout his character of Gatsby and how his obsessional desire for love was futile and destructive, ultimately reflecting the values and perspectives of the 1920s Jazz Age of America. Gatsby’s pursuit of Daisy involved the accumulation of vast wealth used to host massive lavish parties. The green light on Daisy’s dock repeated 3 times throughout the book symbolises the dream being at the tip of your fingers, yet being unachievable. This was the obsessive, unreasonable longing found expression in the lavish parties at his mansion, as Jordan Baker later explained â€Å"so that Daisy would be just across the bay. † Nick expresses the intensity of Gatsby’s devotion in the metaphor â€Å"He waited 5 years and bought a mansion where he dispensed starlight to casual moths. † Gatsby wins Daisy but is revealed to be illusory. The Degree to which Gatsby’s desire is based on a false premise and unworthy object is shown when he finally achieves his goal and takes Daisy and Nick to his house. Fitzgerald uses the repeated motif of ‘wonder’ to express Gatsby’s ‘inconceivable pitch of intensity. ’ However Gatsby is soon left defeated as Daisy fails to please Gatsby when she fails to say to Tom â€Å"I never loved you†. The fallacy of Gatsbys idealised love is evident in his total defeat: dismissed by TOm as â€Å"Mr Nobody from Nowhere. † However Nick still admires Gatsby for that. Fitzgerald later reveals there meeting before Gatsby went to war was also illusory and superficial, reinforcing the fact that the values of that time appeared to be based more on materialistic wealth. Finally the failures of Gatsby’s pursuit can be linked to the failures of the American Dream and the loss of spiritual values. The book raises questions whether genuine love is possible in the society and culture of the 1920s where it seems to suggest the impossibility of real love when selfishness, greed and infidelity predominate. It also depicts how Hedonistic materialism precludes spiritual values and the idealism of the American Dream. The dilapidated billboard â€Å" the eyes of Dr T J Eckleburg† represents the pervasive consumerism and materialism have taken place of spiritual values. . Dr T J Eckleburg appears later in the book as a motif for the absence of God in the world as when Wilsons remembers confronting Myrtle about infidelity, he said â€Å" You may see me†¦ God sees everything. † In Conclusion the two texts offer differing viewpoints in regards to love, this can be linked to both their author’s values and perspectives during their particular time.

Friday, August 16, 2019

Anthem Essay Outline

Is it due to error, incompetence, or a more sinister motivation? Explain. II. The Solution A. Objectivism 1 . Objectivism is the belief that certain things, especially moral truths, exist independently of human knowledge or perception of them. 2. Objectivism, as defined by Any Rand in the book Objectively Speaking is that man exists for his own sake, that he must neither sacrifice himself to there nor sacrifice others to himself and that his highest moral purpose is the achievement of his own happiness.This shows that man exists for himself and that his greatest value is the achievement of his own value, or happiness. Objectivism is a near synonym for individualism and a near opposite of collectivism. B. Collectivism 1 . The society portrayed in the novel Anthem is one where collectivism is the main form of government. The word â€Å"l† is destroyed and substituted for the words â€Å"us† or â€Å"we†. This shows that Collectivism is an evil which will create a d yspepsia society similar to the one described in Anthem. . Collectivism shows that people exist for the society and this causes jobs to issued not to the ones most skilled in the field but because of the need for the job in society. For example, in the novel Anthem Equality, a man with a high intelligence is given a small position or post of â€Å"street sweeper†. Here street sweeper, is one of the jobs society requires so goals can be reached and the needs of society are answered.Equality exhibits objectivism which is detailed in the previous paragraph, and because of this he is assigned this position. This shows the true purpose to why Equality is assigned this occupation. C. Freedom 1 . Another reason why the Council assigns Equality this loathsome occupation is because of Equality idea of freedom. This is frequented illustrated throughout the novel: â€Å"l do not surrender my treasures, nor do share them. The fortune of my spirit is not to be blown into coins of brass a nd flung to the

Thursday, August 15, 2019

Different Departmentalization in Malaysia Essay

Introduction The search for competitive advantage, write management consultants and educators David Nadler and Michael Tushman, is â€Å"the defining goal of modern-day business. † Competing by Design: The Power of Organizational Architecture, is their guide to reaching that goal through total integration of corporate structure, workplace culture, and employee motivation. Bringing all such processes together into one unified organization, they contend, is as important to a company’s future as the architectural unity of the building that houses it. Organizational Design is gaining more importance in human resource management as organizations are rethinking their role in the marketplace, their position vis a vis competitors, and their long term strategy. A key strategy in aligning the workforce with business goals, Organizational Design seeks to maximize workforce effectiveness while minimizing or maintaining costs. Five basic organizational structures are used in Organizational Design and adapted to an organization’s needs Basic Organizational Designs Have Six Structure Elements. . Specialization-a process in which different individuals and units perform different task. 2. Chain Of Command-is the unbroken line of authority that extend from the top of the organizations to the lowest echelon and clarifies who reports whom.

Wednesday, August 14, 2019

Determinism Versus Free Will Essay

Freedom is an ideal that many people in privileged society take for granted on a daily basis. Just because some people find themselves at home in a country where social norms have evolved to allow a rational sense of individualism and free will within its borders does not concede that free will is a universal right. In fact, many other countries such as Syria struggle to bring their policies up to speed with more progressive democracies such as Spain or the Australia, and their populace suffers backlash from corrupt legal systems and government. However, one thing that these countries stand to learn from successful nations such as the United States is that populations with more personal freedom tend to be happier with their lives as a whole than those who feel limited and stagnant in their development. At the same time, as freedom is important in making any group of people happy, there must be limits placed on their actions to avoid moral misconduct; that is, the concept of personal responsibility is a crucial one to keeping society clean, and it is commonly accepted that accepting responsibility for one’s actions is a way to keep society tidy. However, the weighting of moral codes and ethics is a difficult thing to do with accuracy because of the varying nature of such an abstract concept. In â€Å"Alternate Possibilities and Moral Responsibility,† Harry Frankfurt describes a principle that states that â€Å"a person is morally responsible for what he has done only if he could have done otherwise. † Called the principle of alternative possibilities, this proposition purports that moral responsibility and choice go hand in hand; without one, the other can’t be just. As Frankfurt mentions in his writing, most people would take for granted this idea as a faultless constituent of the rationale behind lawmaking. However, Frankfurt conjectures a few obscure ways in which this principle could be contradicted. One example given was of a man named Jones who had decided to do something morally wrong, and when a second party was notified of his intent, Jones was forced to follow through with his actions. Here, Jones obviously would have been considered morally liable because whether or not the second individual had forced him to commit his crime of choice, he would have done so anyways. The logic stands to reason then, by the example given, that such a possibility does exist to make a similar situation happen. Whether by karma or by blackmail, myriad similar things could happen, and since moral fibre lies within the conscience and not in the physical realm, evil has been done as soon as one decides to act. At the same time, in this example, Frankfurt manages to give a proof that determinism and moral responsibility are compatible because, as he points out, it is possible to be responsible without the option to do otherwise. That is, in the case given, the threat of blackmail could have been so severe that Jones would have had no choice but to do what he had done. This would mean, then, that Frankfurt’s example would present a large hole in the way most people would see the intersection of free will and determinism; that is most would see it as incompatible, but by Frankfurt’s proof, they can sometimes run side by side practically parallel. While Frankfurt was quite perceptive to realize such a possible proof of compatibilism, this also presented a hole in his argument in that free will and determinism are not necessarily compatible because at the same time that one could be forced to do something without prior intent, if determinism were true, then the whole situation would have been predetermined, and if everything were predetermined then responsibility cannot exist as an option. Responsibility is defined as a state of having to deal with something, which in itself entails making certain decisions. However, despite the fact that determinism seems to dictate a timeline of events that completely eliminates the importance of making decisions, perhaps the brain’s ability to make decisions is a real one and decisions are, in cognitive terms, actually taking place. Determinism has merely caused one line of thought or line of decision making to necessarily end up coming true over the other. If determinism were true, then that would not entail that there is no such thing as a decision, it simply means that all our decisions would have been made beforehand. In that sense, the idea which Frankfurt presents is lent credence. If free will and determinism were indeed compatible, then every Christian, every latter-day saint, and every last-minute convert would be happy to know that they were much more likely to be granted a spot in heaven. According to the most popular scriptures, God is an all knowing, all powerful, and all good being, who granted the right of free will to all humans as an ultimate test to determine their destiny for better or worse. In this way, God is purported to be both liberal and deterministic; it only goes to follow that Frankfurt’s theory would be happily received by many religious believers. In some sort of real-world sequel to the book 1984, there would be signs all over the place proclaiming the existence of God based on some study created by Frankfurt’s constituents. Mass converts would line the streets of all the New York burroughs. Heaven would be a doorknock away. Though such an extreme scenario could only be conceivable in a novel, the image is clear. Sarcastic as it may be, such a magnitudinous occurrence in modern society could not be expected to occur based on some example with such abstract and intangible results. Perhaps in some warped space-time corollary the same would be seen in the science of philosophy. Perhaps a new theorem would be passed in its discourse, and textbooks with the same tired old vocabulary would be entirely rewritten to include Frankfurt’s new theorem. Though no one cares about philosophy as much as religion, still such a magnitudinous occurrence would be like an earthquake caused by everyone in the town of Athens jumping at the same time: difficult to conclude based on the lack of further evidence. Perhaps this pattern of occurrences is one of the holes in Frankfurt’s theorem. Well, not a hole in the sense that it disproves his logic, but a criticism nonetheless; it seems that his idea is too marginal to conclude something so physically contradictory as to say that just because a person could be forced to do something that he would otherwise not have done could prove determinism as right as the theory of relativity. Surely the scientific community would be all ears to Dr. Frankfurt’s dissertation as to why they should all wear underwear to work the next day: in a word, â€Å"who cares! † with determinism proved true, the scientists would probably feel a lot more relaxed for the next few weeks, however, when they tallied up all the evidence as to why they suddenly converted to Dr. Frankfurt’s new school of thought, they would have only one piece of evidence as to why: the mysterious case of Mr. Jones. Realizing that it was fate, they would rest their faces in their palms and wait for something else to happen. While Frankfurt’s logic is as technically true as is that of a Cartesian argument for the existence of reality all in one’s own imagination because of the lack of evidence to the contrary, perhaps the shoddy reputation of philosophical theories as being worth anything besides food for thought is nil. They are always careful with words, so as to traipse around the discerning and cold ears of the left-brained. There, they peacefully coexist with poets, artists, and other like minds. However, no matter the precision of their wording, it is always the popular decision to simply stay in the third dimension of thinking without bringing in any extraneous points of view that would go against common sense in an inherently immaterial way. â€Å"One nation, under god, indivisible with liberty and justice for all. † This famous verse marks the final few words of the American Pledge of Allegiance. Without prior knowledge of the country, one would probably be led to assume that Americans value freedom highly. In this case, they would most certainly be on to something. Freedom is a beautiful thing, yet it is powerful at the same time. Its power can be used for good or for evil, and that is why America (as well as every other model society) simply is not complete without a decent legal system. Obviously murder, rape, and theft are all violent crimes which must carry harsh penalties for those who commit them, and they all share one thing in common that no minor traffic violation does at heart: a morally wrong motive. Truly it would take a sick individual to commit any one of these things with intent to do so. So where does the idea of determinism in relation to the concept of free will fit into this picture? It is a tight fit in an ever-evolving jigsaw, but one of the obscure pieces nonetheless that must be considered to get the bigger picture. Laws are changing all the time, and morals have to remain at their core. When one remembers the addendum, â€Å"under god,† of the Pledge of Allegiance, it becomes ever clearer how determinism can fit into the moral scheme of the country as well. However, when it does in a legal sense, it goes against what is clearly stated in the constitution: America has secular laws unlike some other countries, and although some of the laws on the books are outdated and had better jurisdiction in a time when America is more religious, new laws as of late are much more secular. This adds to the point that determinism is becoming an increasingly abstract concept in society as times progress; that is, it has less place in law than it does in philosophical thought. Determinism is a concept that no proof, no theorem, and no scientific data will ever elucidate and validate before society. It would mark a monumental moment in the history of things, but if it were true, it would not matter very much what happened; all events thereafter would be destined to occur. For this reason and the reason of practicality, it is necessary to view determinism as an abstraction rather than reality. In such a dimension where determinism were held to be true, it would follow from assumption that free will would be merely an illusion. But why then, one would suppose, would humans have evolved to become such complex decision makers? If one believes in an omniscient and omnipotent God, then determinism’s validity seems much more promising, however for all other parties, it seems better left in the realm of abstraction. However, despite its realistic application, determinism remains as essential to philosophical abstraction as does the concept of good and evil. That is one reason it manages to justify itself in the vocabulary of philosophers worldwide — a broad vocabulary, indeed. Frankfurt happens to be like a Newton or Aristotle of his day and age, postulating truly genius and more importantly original ideas in such a relevant field as his own, A polite way to put it but an apt one as well. It is an inventive mind who decides to venture well beyond the blurred lines of the abstract and metaphysical in order to question an a priori truth so firmly believed to be accurate as the perpendicularity between determinism and free will; it is an inventive mind indeed. Works Cited Frankfurt, Harry. â€Å"Alternate Possibilities and Moral Responsibility. † N. p. : n. p. , n. d. N. pag. 620pixeltable. Web. 05 Dec. 2013.

Tuesday, August 13, 2019

Putting Christ Last Article Example | Topics and Well Written Essays - 250 words

Putting Christ Last - Article Example The man seems convinced, but he excuses himself to go and bury his father. In response, Jesus told him that the dead should bury their dead. Another man was too anxious to follow Christ, to the extent of openly portraying his willingness. However, his heart and volunteerism is blocked by the desire of minding about his relatives.1 The church members often put him as the last option; hence, the excerpt is very relevant to the modern Christianity. They first fulfil their life issues then Christ comes last. For example, one focuses on his or her needs prior to paying the tithes. Prayers are an issue, as people never have enough time to pray. Church attendance is also poor due to ‘unavoidable issues.’ All these aspects illustrate how the Christians have put Christ last. Even sinners put Christ last. They are fully immersed into sin and it remains difficult for them to come out of it. The pleasures of the world have made them not to have a resting place for Christ. They want to enjoy the pleasure of the world for a bit longer. They are at the epitome of peer pressure, fearing what their friends would comment if they turn to Christ. With reference to Luke 9:62, the segments of the population that fail to prioritize Christ in their lives should not be in the kingdom of God. If one fails to recognize Christ while, on earth, Christ will also fail to recognize that person in heaven. We ought to put God first; he is a jealous God and pleasures in those who put Him

Monday, August 12, 2019

Film Production Essay Example | Topics and Well Written Essays - 1500 words

Film Production - Essay Example In order to be able to learn more about the film production process, all of the previously mentioned issues need to be discussed, as well as any and all other key and related matters in this regards. The aim of this paper is to allow for an attainment of a better understanding on the issue of film production in general, particularly of its more technical aspects, and as well on how film production is used in the world today. This is what will be dissertated in the following. Film production basically involves four major steps, which are: development, preproduction, production, and postproduction. During the development stage is when the idea is actually beginning to be developed, and usually a summary of the actual story will be given in a few pages. Then, through several different iterations, these few pages will eventually end up becoming a detailed prose piece which will better tell the story of the film. Concept art is also developed more during this process, and character descriptions are worked on more thoroughly. This particular process, as with every single other that is included within the film production process, is incredibly important and takes some time, and is usually gone over two, three or even more times before being considered as being complete, and even then often times workers involved will go back and edit or add on. The development process is also the time during which the script is composed, and this again will go through several drafts as the writer and others involved make their comments and opinions about it. Then there is the preproduction stage, which is the stage that takes place before the actual production stage, and it is during this stage when a storyboard is created from the script, which basically means that writers and illustrators work together using the script as their guide in order to be able to create a visual storyboard including words and illustrations, which will be the basis of the production image that they are going to create. From an initial written version, this will then end up progressing into a series of images, of which are either created in a 3d software or drawn by hand, and then they are turned into a moving video, which is known as the 'animatic', and it is this animatic which will actually serve as the major blueprint for the film itself. Next is the production stage, which is where most of the action takes place, as it is where the filming begins. There are many more crew members which need to be recruited at this stage, and that includes, for example: property master, script supervisor, assistant directors, stills photographer, picture editor, and sound editors. These are the most common roles that are involved in the filmmaking production process, although there are many others which may need to be taken into consideration as well, depending on the specific type of film that you are making. A typical day will begin with "an assistant director following the shooting schedule for the day. The film set is constructed and the props made

Balancing College Studies with Work and Family Demands Essay

Balancing College Studies with Work and Family Demands - Essay Example In addition, the school program is not friendly for the student. For instance the school schedule lacks breaks in-between lessons. Although I am almost getting used to the school program, home duties are also becoming increasingly stressing. In addition, the lecturers give us insufficient time to complete the assignments. This denies us time to research and analyze the questions appropriately. The entire school program also contributes to the stress that we face as college students. The school management created the school’s program without considering the interests of the student. For instance, the distribution of lessons is not student friendly. It stresses me to have two consecutive lessons without a break in-between the lessons. The lecturers do not consider that we have been from another class and hence we need to relax before going to the next class. The school curriculum is also a major cause of stress and needs to be restructured. The current curriculum does not incorp orate modern student’s needs hence contributing to stress. For instance, students in modern age prefer short-term goals and objectives while the curriculum is characterized by long-term goals and objectives. Despite the presence of stress in my academic life, I am determined to achieve my objectives of academic excellence. This requires that I should have effective strategies of dealing with stress resulting from my school life. The first strategy that I consider effective, is acknowledging the problem. This acceptance induces my abilities to search for an appropriate solution to the problem. After accepting and identifying the problems, I am in an excellent position to find the solution to the problem. Secondly, I rank the three problems according to their needs of urgency and long-term implication. For instance assignments are first while school curriculum problems lies in the bottom of the list. Thirdly, I require developing a positive attitude that I can solve the problem s successfully. Having a positive attitude towards the problem enables me to tackle a problem successfully. To eliminate the problems associated with assignments, I first consider them beneficial to my studies and course. In addition, I consider the unbalanced schedule as a motivation to work hard. The final approach to the problem is applying the actual solution to the problem. This involves a systematic application of solution strategies to the problems. I cope with stress resulting from assignment by completing them in time. Sharing my solutions with other students also acts as part of the solution. Weekly Schedule My week starts on a Monday morning at 6 AM. After doing my routine bathing and dressing, I peruse through my course books to familiarize with the previous work. Identifying and devising solutions for different causes of stress enables me to accomplish my weekly program. This also gives me a chance to establish if there is any urgent assignments, pending or unsolved pro blems. I then write my days schedule in my diary according to available tasks and time. I also look at the school timetable to ensure that it is in line with my day’s schedule. After taking my breakfast, I go to the bus stop where our school bus waits for the students. We usually spend the first few moments sharing our experiences for the weekend. After getting into the school compound I spend the remaining time talking with my friends concerning the lessons and the overall school life.

Sunday, August 11, 2019

Easyjet Essay Example | Topics and Well Written Essays - 1250 words

Easyjet - Essay Example However, there are several areas that may be pointed out where the aim and objective behind provision of this site is not being satisfied and its full potential is not being harnassed, thereby undermining the potential market that exists for easyjet services. One of the first aspects that easyjet needs to look into is the fact that its B2B link is not clearly visible on the home page. The home page is crammed with several links, of which the B2B link is so small that older viewers who need glasses or those with any kind of visual disability may completely miss the access point. As Jakob Nielsen (1999) points out in his book on designing a good website, simplicity is one of the most vital aspects of designing a website, because the design of a page forms the most visible part of the webpage (p 2). He recommends splitting the material into several pages, but ensuring that each page provides a solid amount of content in a simple, easily viewable form. From this perspective, if easyjet is targeting the business community through its website, then one of its first priorities should be to separate out some of the information on the home page into other pages. For example, the information on airport parking or To/from airport can be included within other pages. There are too many navigation links on this one home page, but the one relevant to the business company is in a very small font and is lost among the other links. Moreover this link is not bolstered with any kind of graphic enhancement at all, therefore first of all the access point must be made more visible and included in a larger font. If it is to stand out on the page, then the link must be bold and highlighted and can be placed separately on one side of the page. Another aspect that must be borne in mind when opening such a cluttered page is the fact that download time will be much more because there are so many links on the one page. This is why simplicity in the page design is of utmost