Outdoor Advertising and Product Placement Essay

The media tools that we suggest for Anlene is outdoor announce which is under the conventional media channel. Outdoor advertise is any advertisement that publicizes the product and services at outdoor. There are much than 40 types of outdoor advertising, with hoardings being the closely widely greetd media. Types of outdoor advertising include bus benches hoardings, taxis, eyeshade and so on. Billboard advertising is one of the most popular ship plentyal of advertising outdoors beca economic consumption it seems everyone notices those big billboards when they are driving, being a passenger in a car, or walking down the street. Billboard advertising loafer be large and spectacular, making passenger major forethought getting device. Anlene keister be choosing a specific and great geographical area buttocks works well for promoting the product. It idler target the potency peoples in particular area. It is a large billboard advertising that can found in highway, traffi c area, city area and so on.If Anlene can build a billboard on a potential positioning, it can catch peoples attending and create a memorable impression. After them leaving the billboard, they will recall back the advertisement that goaded past it. Driver must pay attention to the traffic as they travel by the billboard. Anlene can choose some area which commonly occur traffic jam. When people stuck in slow-moving traffic, they will pass on much time to look at the billboard. Driver usually tape the billboard while passed at high speed so it should let large and clear word print or arresting word-painting in brilliant burnish. Anlene can use clear and simple billboard so that it can easily bring an impression and message to viewer.Since a billboard stay in the same place for a gunpoint of a month or more, people who drive by or walk past, they will see the same billboard a count of times. Since the people who see the billboard of Anlene number of time, it wills quickly g aining the popularity of Anlene grease. As we know, the colour of Anlene is already created an impression for customer which is common and white. Therefore, the billboard of Anlene is using green and white colour so that when driver view by far-off away, they automatically can notice that the billboard advertising is Anlene.Anlene can fall in a creative and using colour to attract the viewer, it fuddle more impact. Digital billboard also kind of outdoor advisement, it can orient the creative and the colour of Anlene to catch attention of people. But digital billboard more likely have to build in traffic area, drome and some of the place that can take a few legal proceeding to read it. Billboard is a 24 hour exposure advertisement, it is more catch more attention of viewer than other(a)s media tools. harvest-time locatingThe blurb media tools we suggest for Anlene is product placement which is under alternative marketing tools. harvest-tide placement is an advertising te chnique used by companies to promote their products by a non-traditional advertising technique, usually through appearances in film, television, or other media. Product placements are often initiated through an agreement between a product manufacturer and the media company in which the media company receives economic benefit. A company will often pay a fee to have their product used, displayed, or significantly featured in a word-painting or show. Anlene companies are trying to promoting their products in popular movies and television shows. These advertisements can be seen in popular films. Due to the major success of advertising in movies and TV shows, the marketers move on to the next level and started to use web videos, video games, music videos and other entertainment mediums.Product placement offers several advantages to manufacturers, producers and movie stars. It provided Anlen companies with an opportunity to be associated with famous actors and to use movie footage and s tills to conveniently advertise the products. As it pertains to the producers and actors, they earned substantial amount in fees as well as the chance to endorse brands in divers(a) film. When a star uses a branded product in a film, theres an implied celebrity endorsement of that product. This can create a high level of sensory faculty and a hygienic emotional corporation to that product. A high profile star may draw more attention to Anlene product. It can change audiences purchase behaviours and creating favourable practitioners views on the brand. Product placement is and investment for brands that trying to reach audience.There are strong reasons for investors to expect that film product placement will increase consumer awareness of particular brand. Product placement can let people to recognize Anlene brand names that appeared in the movies. Anlene can place their product to fits with the count on of film. When Anlene brand product placement is done well, it allows consum ers to see the brand whether they watch their favourite film at home on television, by rental a DVD or online on their figurer. The purpose is to achieving the audience exposure, attention and interest. It helps Anlene to increase their brand awareness and also make consumer create import recognition in the media vehicle.High involvement is required to view a movie than for viewing television. A majority of movie watchers have a positive attitude toward this form of marketing communication, feeling it is preferable to commercials shown on the screen before the movie. More frequent viewers and they will enthrall movie more and pay more attention to product placement in the movie. Product and brands nowadays can expand into video games and heretofore creating their own games. Active product placement in computer games can have positive effects. Anlene can exposure their product in a computer game can increase the brand attitude among consumers whose cowcatcher attitude toward the brand is fairly low. Product placement within computer games has been found to be an effective mean of building high brand recall and even of influencing consumers less positively predisposed toward the brand.