Chapter 1 exam ( intercultural communication ) Essay

Chapter 1 exam ( intercultural communication ) - Essay Example The affective component refers to one’s motivation to approach or avoid communication, and the behavioral component refers to the skills required for communication. All these three components point towards an important factor related to communication. There is a vast difference in the verbal and non-verbal communication patterns across cultures and micro-cultures which are so numerous. How can anyone belonging to one culture know anything about these patterns in another culture without being acquainted with it? (cognitive) Skills are acquired through observation and imitation. How can communication skills of a different culture be adopted without getting a chance to observe them? (Behavior) And until one ever has sufficient acquaintance with people of a new and different culture, how can one be motivated to approach them? (Affective) In the beginning of the chapter, there is a prediction that Marshall MacLuhan’s vision of global village is soon likely to become a virtua l certainty. The reason is of course the tremendous development in technology. Telecommunication systems and supersonic jets have made it possible for people across the globe to come closer to each other.