Promotional mix Essay

Element of the promotional liquefy for cleared smoothies may acknowledge this such as Advertising is employ to communicate with the public approximately their products and services, this can be expensive and telephone circuites must ensure that they spend their advertisement bud define carefully methods include moving image, print, ambient such as advertising on b use of goods and servicess, digital and audio. Sales promotion is used to make headway customers to purchase your products or for distri exactlyion channels to stock your goods . methods are harm promotion (discounts), coupons, competitions, money refunds, loyalty incentives.Personal removeing is when a exemplar of the confederacy interacts directly with a potential customer using skills c whollyed pass completion a sale. Methods are face to face, telephone, email, and video or web conferencing. mankind relations are activities a business carries out to place discipline in the media without paying for it dire ctly activities might include exhibitions, sponsorship and press relations Direct marketing is when a business communicates directly with a customer, establishing an singular relationship between the business and the customer, methods are direct mail, mail enjoin catalogue, magazines and telemarketing.Advertising is used by innocent around effectively than early(a) methods of the promotional unify, methods of advertising they use is they chip in links with popular childrens websites such as union penguin , indigent in addition put adverts on the TV. Another method of advertising acquitted use is that they deal magnets on with their smoothies this is effective as it appeals to their heading audition.Innocent use advertising most effectively out of the promotional mix as they appeal to their tar demoralise hearing. Innocent use advertising as they are a forward-looking company who need recognition so their TV adverts are unforgettable and funny and they show their pri vateity this links to matching their target audience well with how they advertise.Innocent use sales promotion effectively as they hold in used promotions such as the free magnets ad order penguin deals, as if they are linked with things such as club penguin citizenry who use club penguin bequeath be more likely to corrupt their pouts as I benefits them and linking with a big business like Disney which runs club penguin means that it boosters appeal to more of their target audience, while giving them a better image and giving them a funnier personality.The innocent website ad Facebook summon work effectively with their sales promotion as it uses fun ad games to promote their products while appealing to their audience at the same time. Innocent also use other methods of the promotional mix such as public relations. Innocent use this to get more sales for illustration inviting the press to a release of a new product so that they report about it and notify the public this will then help increase their audience ad gain more customers.The press an rival the sales a business makes as if they give a crappy review and the company gets bad press they will lose customers quite of gaining them. This is effective because customers can get an unbiased opinion of the products, however it is a risky element of the promotional mix as the product/ company might get a bad review and loose customers but if the public like the product then it will gain sales. Elements of the promotional mix that innocent do not useThings such as direct marketing and personal selling are not used as effectively by innocent because they sell straight to the install such as Tesco or a wholesaler because it keeps their products staying alerter, they will sell more as they will become more reliable as they are always in the shops unlike Avon which you have to wait weeks until you get your product and chose your products and thy well have a wider customer base, this is why they use adverti sing so effectively as It continues to get their items bought from the wholesaler.An example of personal selling is a car salesperson persuading you to buy a car, innocent do not use this as it would not be value it, as they would have to pay for a person to sell the products and they would have to sell a lot before they make a queen-sized profit. A person would also have to walk around all day with the produce in the heat which can affect the produce. Innocent dont use direct marketing as they sell their goods to big supermarkets and they dont have to sell to the customers so its up to the supermarket to tell the customer about the products and deals and so forthThe promotional mix is used well by innocent as their adverts help get them customers and raise awareness of their shuffling, and appeal to their target audience. Innocent dont use direct marketing or persona selling as they dont sell to the customers personally they sell it to supermarkets instead or the wholesaler.Once they have sold their products to the wholesaler orsupermarkets they no protracted will have to sell their produce however they do have to still advertise as they need the customers to want to buy their products from the supermarkets etc. so then the supermarket will continue to stock their brand. They use the scattering channels the way they do to make sure their products stay fresh for the customer and they are kept in good condition and by selling to supermarkets before the customer it will help show their brand to a wider audience and help increase awareness of their brand.The promotional mix used by innocent is appropriate because it has worked and their business is expanding and getting larger, they also have a reliable customer base in England which will help them if they decide to sell in America. This is because they have advertised their business a lot and because of their uses of advertising this means they have a wider audience which ranges from children to adults and any gender.