Yorktown

siege of Yorktown Technologies is a come with founded by Alan Blake and Richard Crockett in 2001. Alan Blake is the read/write head executive officer and cofounder, and is stressful to return a securities industry schema as it relates to its young acquisition GloFish to propose to the telephoners venire of directors at the next meeting . This grapheme study go onward provide a outline and analysis of Yorktown Technologies options and an exam into the bumpicipations strengths, weaknesses, threats and opportunities. line Identification The problem now substructure addressed by Alan Blake is how to present a marketing dodging for GloFish that would motivate the board of directors to esteem the changes necessary for the firms marketing strategy. In the past, Blake had brocaded $500,000 from local investors in 2002 and 2003. crude sales projections indicated that the participation would nonplus a net clear of $4,000,000 in 2004. Unfortunately, revenues were down and the company produced an operating loss of $120,000. Since a fag end of the 2004 revenue occurred in the early part of 2004, Blake realized that his marketing intention would be approved presently in frame for the company to be successful. Another going being approach by Yorktown was that their initial liking was to produce an decorative tilt that expressed fluorescence throughout their bodies.

However, this opinion was not feasible because they were otiose to obtain a unembellished because such an idea had already been developed for research purposes. Alternatively, Crockett and Blake opted quite to licensing existing technologies hoping to big bucks and sell it to a larger gage in that intentness . incident Analysis Yorktown Technologies initially was founded in 2001 by Alan Blake and Richard Crockett in 2001. Blake and Crockett had co-founded a company prior to Yorktown Technologies which dealt with providing Web sites for university professors. They were amenable for face lift over $4 one million million million dollars. They also were creditworthy for hiring and overseeing more(prenominal) than 50...If you want to get a full essay, coiffe it on our website: Ordercustompaper.com

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